Local UK Business – Stourbridge

£40 million Heineken investment will see Shifnal pub become ‘premium town centre venue’

The chain’s “transformational revamps” will cost in excess of £120,000 and will see each pub benefit from enhancements in 2025, as part of their £40 million renovation plan, which will create 1,000 jobs across the country.

Plans for The Bell – which is currently available for let – include redecoration, new fixed seating, updated bar facilities and an alfresco dining area.

“The focus is on creating a premium local experience with a consistent, quality food and drink offering, including a breakfast offer, which will appeal to a wide range of customers throughout the week,” said a Star Pub spokesperson.

Of the £40m to be spent, around £3.4m is earmarked for pubs in the West Midlands with licensees expected to invest £96,000 on top, proving confidence in the future of the in pub market and resulting in an estimated 71 new jobs in the region.

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