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£40 million Heineken investment will see Shifnal pub become ‘premium town centre venue’

Star Pubs are making a significant investment in more than 600 of its 2,400 pubs which include local venue, The Bell in Shifnal and The Dog Inn, Whittington.
9 May 2025Updated:9 May 20251 Min Read
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The chain’s “transformational revamps” will cost in excess of £120,000 and will see each pub benefit from enhancements in 2025, as part of their £40 million renovation plan, which will create 1,000 jobs across the country.

Plans for The Bell – which is currently available for let – include redecoration, new fixed seating, updated bar facilities and an alfresco dining area.

“The focus is on creating a premium local experience with a consistent, quality food and drink offering, including a breakfast offer, which will appeal to a wide range of customers throughout the week,” said a Star Pub spokesperson.

Of the £40m to be spent, around £3.4m is earmarked for pubs in the West Midlands with licensees expected to invest £96,000 on top, proving confidence in the future of the in pub market and resulting in an estimated 71 new jobs in the region.

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